Chief Data Officers are becoming increasingly common on college campuses. As individuals tasked with developing and implementing a campuswide data strategy, CDOs have to rightfully understand the role of institutional research, and its place in the broader strategy. In order to fully realize the AIR/EDUCAUSE/NACUBO call to create “Change with Analytics”, finding the proper alignments and getting feedback from the IR community will be necessary for success. This session will discuss that very tension and highlight some lack of agreement among CDOs on this very issue. The goal is to help IR leaders and practitioners see their work in the context of a broader analytic strategy, and to begin a roadmap for CDOs facing a similar task on their own campuses.